A business plan is like a road map: as your business takes new pathways you need to recognize the milestones along the way and take a reliable route to the planned destination.
This map is especially important when you are in unfamiliar territory—when you take your business to new markets, develop new products or services, or your market changes. You may not need this help around your local area, but once you drive in unfamiliar territory your map is vital.
The business plan is the most important document you will ever prepare for your business. It describes all aspects of your business venture: from what services or products you intend to deliver, how you intend to deliver them, through to financing and marketing strategies.
Your plan for success is a workbook that guides you through all the steps you need to take to create a practical and successful business plan.